Advertorial: An advertisement designed to blend in with the appearance and tone of the editorial content it runs alongside.
Advertorials are designed to appear as articles to a person viewing the page. This type of advertising can read much like a newspaper editorial piece or a published research study. Advertorials can contain product comparisons, research data, interviews and various other types of information.
The purpose of an advertorial is not to provide quick and concise information, but rather to provide a more detailed and in-depth analysis of a product or service. It is believed that consumers will find this information more trustworthy and be more likely to rely on the information presented.