Marketing Fail of the Week
Hmmm, not sure about that positioning..
The game continues…
In the last newsletter I went over social search and real time search.
This week–Google just released Google Buzz to Gmail users. Why is this important? Well, with the flick of a switch, Google Buzz is bigger than Twitter as it has about 38 million users–Twitter has about 25 million at best. In less than a week it launched with fanfare but also with privacy fears. Yesterday, a class action suit was filed again Google. You can read about it here.
See a video on Google Buzz below.
More changes on the Local Search front!
Do you need a website? In most cases, a set of local search results from Google Maps, courtesy of Google’s Universal Search integration will show up before organic results. Within those results are links to individual businesses’ “Place Pages”. From here, users can find coupons, reviews, store hours, etc. There is a very good chance users will find this before they find your site anyway.
We’ll go over how some of these changes effect you as well as some common sense strategies to implement so that you don’t get left in the dust.
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This is one you don’t want to miss.
Microsoft might be getting it right.
Outlook 2010 will include a social connector. Think about how useful it would be to have social networking information on people you’re trading e-mails with! Check out this video.
Enjoy. Until next week!