In September 2006, when Twitter was still in its infancy (and MySpace reigned the social networking space), 747 Media conducted a feasibility study for Twitter, describing what the service is about to 20-somethings and asking them what they thought.
You can see the answers in the video below, and they’re quite amazing. Although previously unfamiliar with the service, the people in the video accurately describe nearly all the important aspects of Twitter – it’s web based (and therefore not spamming your phone), it’s a great way to scan your friends’ lifestream (i.e. what they’ve been up to all day), it’s a great way to share your location with everyone, it’s very much like a group SMS, and adding videos and pictures into the mix could improve the experience tremendously.
These might seem obvious today, but back in 2006. smartphones weren’t very popular, and Twitter has started seriously integrating location-based features in the last year or so. So, there you have it: sometimes you just need to ask people what they want, and they’ll give you great answers on how to evolve your service.
Twitter Feasibilty Study Excerpt 2006 from 747 Media on Vimeo.
[Thanks, Andrew]
Tags: social media, study, twitter
