Content Strategies for Merchants

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Trust in a brand or retailer is now more important to online consumers than any other time in the Web’s history. It is absolutely essential for today’s e-commerce merchants to build trust in order to be successful, and along with the quality of products and services they sell there is no better way to earn trust than by producing…

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  1. I want to translate English into Gujarati?
    Citizen Group of companies is a young and dynamic media company, with a youthful and enthusiastic team determined to accomplish the vision of becoming a World-class Indian Publishing & Online Media. is a leading structured local search, directory and media company that connects consumers and merchants through trusted content, local expertise and user-friendly tools. By delivering trusted content empowers users to make easy decisions about where to spend their time and money.
    Our business philosophy is based on four core values:

    Customer Focus

    Operational Excellence,

    Product Leadership and


    We believe that the ultimate identity and success of our company will reside in the exceptional quality of our people and their extraordinary efforts. For this reason, we are committed to hiring, developing, motivating and retaining the best people in the industry.

    Our mission is to be World-class Indian Publishing & Online Media benchmarking ourselves against international standards and best practices in terms of product offerings, technology, service levels, risk management and audit & compliance. The objective is to build sound customer base across distinct businesses so as to be a preferred Yellow Pages & Call Centre Services for target retail and wholesale customer segments, Professionals, Industries & Other Small & Medium enterprises so as to achieve a healthy growth in profitability, consistently & business in crores. We are committed to do this while ensuring the highest levels of ethical standards, professional integrity, corporate governance and regulatory compliance.

    Our business strategy emphasizes the following :-

    1. Increase our market share in India’s expanding Yellow Pages & Call Centre Services industry by following a disciplined growth strategy focusing on quality and not on quantity and delivering high quality customer service.
    2. Leverage our technology platform and open scaleable systems to deliver more products to more customers and to control operating costs.
    3. Develop innovative products and services that attract our targeted customers and address inefficiencies in the Indian advertising sector.
    4. Focus on high earnings growth with low volatility.


    Citizen Group of Companies
    •Citizen Infoline Ltd.
    •Inception: 1994 & 1996.

    Mr. O. P. Jain & Mr. T. S. Jain.

    The Promoters of Citizen Group Mr. O. P. Jain & Mr. T. S. Jain were initially involved in Textile business and later diverted their business to Finance and Investment sector.

    The Promoters have formed a company called "Citizen Securities Limited" in year 1994 for the finance and investment business and came out with a Public issue aggregating Rs. 322 Lacs in year 1995 which was oversubscribed by 108 times. Further in year 1996 they constituted another company named "Citizen Amusement & Organizers Ltd" for real estate business.

    Later in year 1997 the Group has diversified its business in to "INFORMATION TECHNOLOGY" in association with A & M Communication Pvt. Ltd. and has launched Tele Information Service on Telephone no. 211 2222 in Ahmedabad city. The revolutionary concept that has changed the way people buy Products & Services.

    After detail research & exploration in the field of advertising and communication, The group has launched first of it’s kind Yellow Pages with two additional features for the first time in India with the brand name of "Citizen’s Yellow Pages" having assistance of Call Centre and inbuilt Telephone Diary in year 2001.

    These two new !! features in the field of Yellow Pages added by Citizen group has made the Yellow Pages more frequently used and covered lots of negative points and limitation the print media. It’s the one and only Yellow Pages in India with online help. The Yellow Pages is having backup of Call Centre which helps it’s users to find any Products or Services from The Yellow Pages and the inbuilt Telephone diary in the Yellow Pages make the Yellow Pages frequently used, that is how the advertisers of Yellow Pages gets more business compare to other Yellow Pages.

    Subsequent to this features company started first of its kind Yellow Pages website with the help of which user started getting information of products and services online. Addition to this was the customers display advertisement available online which helped them to generate more business.

    The company has started its first branch from Ahmedabad city and after getting great success of the unique Yellow Pages and iNFOLINE Services in Ahmedabad, The company has started branches in others cities i.e. Mumbai, Chennai , Pune, Vadodara, Surat & Rajkot .


    The company is highly optimistic about its future expansion of business and planning to start branches of Yellow Pages and iNFOLINE Services in all Metro and other big cities of

  2. find an online translator, because no one will be willing to translate that for you word for word.
    References :

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