About

Laura Betterly

Laura is an early entrant in the online marketing field, having co-founded online music company Visiosonic (PCDJ.COM). She was responsible for the PR and Marketing and as a result, PCDJ gained recognition as the first duel MP3 Player for DJ’s. The free player was downloaded more than a million times. She forged relationships with other tech companies such as MP3.com and Live365.com and worked with celebrities such as Ice T, Nile Rodgers, Jam Master Jay and Chaka Kahn. She also co-founded In Touch Media Group which engaged in Internet marketing and PR.

Laura grew up in a hi-tech environment as her father, the inventor of instant-replay, instilled a sound background in business and technology in her at an early age.

She has been a featured speaker at such diverse functions as CES (The Consumer Electronics Show), Winter Music Conference, NARAS, the Grammy’s organization as well as the Federal Trade Commission. Laura has been interviewed extensively and featured in such newspapers as The Wall Street Journal, The Washington Post and Newsday as well as on CNN, CNNfN and NPR to name just a few. In fact, she has been interviewed in and been on over 200 newspaper, TV, and radio shows.

Steve Blom

Steve is the Vice-President R&D, Google Adwords Specialist, and Partner of Yada Yada Marketing. He started, ran successfully, and sold both online and offline companies in the past. He got his start in the early 90’s with his chain of Retail kiosks and took it as brand new company, built the sales to over 3 million dollars a year within 14 months and sold it.

Steve was one of the founding partners of In Touch Media Group, which for the last 5 years delivered over 5 million dollars of marketing related services to the business community. In addition to this, he created the Search Engine Marketing division, driving it to the highest agency status currently available, managing millions of dollars of advertising and personally training over 14 people who have also attained certified status with Google as an advertising specialist. He continues to develop new techniques to maximize online revenues for himself and his clients.

Drew Graef

Drew graduated with a degree in marketing. He has over fifteen years experience directing sales and marketing activities in areas as diverse as holistic health, legal, and franchising. Under his guidance he oversaw the expansion of a new franchise from start-up to over 100 franchises. The last several years he has been helping companies utilize the Internet to increase their sales and online presence.

Pretty Kitty

Pretty Kitty joined the team recently as our “Chief Morale Officer.” Originally a misfit (a stray), she brings meows, affection, and a mean purr to the table. It’s her job to make sure that the Yada Yada Staff is happy.