id you ever get an alarming e-mail from an SEO company with an opening line something like this: ”I was surfing through your website and realized that despite having a good design; it was not ranking well on the search engines for most of the keywords pertaining to your domain.” If you ever get an e-mail like this, know that the person sending it has absolutely no idea what they’re talking about.
SEO is an art as much as it is a science. You not only have to figure out which keywords you can actually rank on ( and all the on page and off page factors to do so), but you must also pick keywords that actually get searched and their relevant to gaining leads or sales.
When hiring a company to handle your SEO, you must see results that they have gotten f or themselves and for their clients. If they cannot provide that, they won’t be able to do the job for you. You need to hire a company that you feel good about them with personnel that you feel comfortable working with. The most important thing though is can they show you results.
Here are some results we have gotten:
Practical Example: Yada Yada Marketing
Yada Yada Marketing was formed in 2007. Although the founders have years of experience, they were faced with a new site and no traffic just like their clients!
For the first six months, Yada Yada personnel ran a pay per click campaign with Google, Yahoo and Bing. Once a proper analysis was done, it was determined that potential clients that asked for more information that searched the term “marketing firm” turned into clients more often than with other terms.
Yada Yada Marketing experts then went to work to optimize the site for that term. A year later, Yada Yada is number one for that term that has 40 million results and gets searched 165,000 a month. As we mentioned before, we use these techniques on ourselves, and then export them to our clients.