Resources

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  • Resources

      Here is where we add things that we think are cool and we think might help you.  Some of these things are free, and some...

  • Definitions of common advertising terms

    Online advertising industry terms 301 Redirect – A 301 redirect automatically causes one url to redirect to another and tells the Web (and search engines) that this...

  • Alt text

    Alt text: Alt (short for ‘alternative’) text is HTML code that allows text to be added to a graphic image. This text will be readable by users...

  • Algorithm

    Algorithm – The term search engines use for the formulae they use to determine the rankings of your Natural Listings. Search engines will periodically send a Spider...

  • AJAX

    AJAX: the acronym for asynchronous JavaScript and XML, a group of interrelated web development techniques used in the creation of web applications. AJAX represents a group of...

  • AIDA

    AIDA: A simple marketing acronym that describes the supposed path to successful selling. The following responses should be provoked in this order: A = attention I = interest D...

  • Agency

    Agency: A company that provides advertising-related services to their clients. Under most circumstances the advertising agency will be independent from the company that wishes to sell a...

  • Affinity marketing

    Affinity marketing: This is an umbrella term for any marketing approach that extrapolates possible future purchases from past ones, e.g. Amazon’s customers who bought items like...

  • Affiliate marketing

    Affiliate marketing: An advertising system based on the CPA (Cost Per Action) payment method, where websites display advertisers’ banners for free but receive payment when registrations...

  • Advertorial

    Advertorial: An advertisement designed to blend in with the appearance and tone of the editorial content it runs alongside. Advertorials are designed to appear as articles to...

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