Algorithm

YadaYadaAdmin Marketing Definitions, Resources 3 Comments

Algorithm – The term search engines use for the formulae they use to determine the rankings of your Natural Listings. Search engines will periodically send a Spider through your Web site to view all its information. Their programs analyze then analyze this and other data to value your site and fix whether or not, and how high or low pages on your …

Listen Up, Folks: Google Finally Talks Panda

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We've written a lot about Google's recent algorithm update nicknamed Panda and how it might affect businesses on the Web. On Friday, Google officially wrote about the changes for the first time, at least in terms of what it hopes to achieve and how websites can better align themselves with the search engine's goals. The following is… [[ This is …

Did Google's Algorithm Update Go Far Enough on Content Farms?

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As you probably know by now, Google has implemented a new algorithm change that the company says impacts 11.8% of their queries. While Google would not come out and say directly that the update is aimed at content farms, this is widely understood to be the case.  Are you satisfied with Google’s Update? Tell us what you think.  What Google …

What Google's Farmer Update Means to Your Business

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Google announced what may ultimately be one of the biggest changes to their algorithm yet. From the Official Google Blog: "Many of the changes we make are so subtle that very few people notice them. But in the last day or so we launched a pretty big algorithmic improvement to our ranking—a change that noticeably impacts 11.8% of our… [[ …

Demand Media: We're "Very White Hat"

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Demand Media CEO Richard Rosenblatt, speaking on an earnings call today, took to defending his company’s content, which is often subject to a great deal of criticism, though I would contend that much of the criticism is really geared toward Google for surfacing some of the more questionable (in quality) content over other results that would appear more authoritative.  In …

Demand Media Announces Closing of IPO

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Last week, Demand Media launched its initial public offering. Today, the company announced the closing of the IPO of 10,235,000 shares of common stock at $17.00 per share. From the release: Demand Media sold 5,175,000 shares of common stock, and the selling stockholders sold 5,060,000 shares of common stock in the offering. Demand Media received net proceeds of approximately $77.2 …

Hashable Makes Twitter #Intro Social

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Penn Olson features start-ups. Find out more here. Twitter introduces relevant people to its users through an algorithm. It’s good… but shouldn’t introductions be made through a real connector? It should be more personal and social. It shouldn’t be a one way event where you hit the follow button and hope that the person you just followed notices […] Related posts: …

Google Advertises on Facebook and Twitter [PICS]

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Google, the digital advertising behemoth, is contributing back to the industry by buying ad spots on Facebook and Twitter. Yes, you heard that right. Search Engine Land posted a Twitter screenshot showing @GoogleMobile as a Promoted Account, suggesting users to follow. Promoted Account ads run by an algorithm, so not everyone would be able to see […] Related posts: Twitter …

Twitter Improves Trending Topic Algorithm: Bye Bye, Bieber!

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Twitter has updated the algorithm behind its popular Trending Topics feature, changing the focus from the most discussed items to what is “most breaking” and “immediately popular.” Twitter confirmed to Mashable that on Wednesday it made updates to improve the relevancy of trending topics. In the past, trending topics were dominated by consistently popular items (e.g. Justin Bieber) with no …

Yelp Makes Big Changes in Effort to End Extortion Claims

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Local review powerhouse Yelp is rolling out a number of product changes on Tuesday in an effort to put to rest allegations that it hides negative reviews in exchange for money. Such allegations aren’t a new problem for Yelp, but came to a head in February when a class action lawsuit was filed against the company and included the headline-grabbing …

Privacy Concerns Put the Kibosh on the Netflix Prize

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Amid class-action lawsuits over privacy and subsequent FTC inquiries, Netflix announced today that it will not be pursuing the next Netflix Prize. For more than three years, individuals competed to win the $1 million Netflix Prize, in the process improving the company’s algorithm for recommending movies to its users. When the results were first announced last summer, Netflix followed them …