The Impact of Cookie Deletion – Inflated Audience Reports
Comscore today released a study which address the key sources of discrepancy between server-based and panel-baed data and reveals that cookie deletion can lead to large overstatements in server logs measurement of the size of online audiences. According to Comscore, “Without appropriate adjustments, server-based audience reports can be… [[ This is a content summary only. […]
Fashion Brands Using Facebook To Best Effect
Lots of companies have a strong presence on Facebook, with Chipotle, Ford, and NBC all making significant moves just this week. But when it comes to effective marketing in the UK, new data from Experian Hitwise indicates that fashion brands know how to use Facebook best. Robin Goad, who shared that finding in a corporate […]
Is Instagram the Next Big Distribution Platform for News Media?
From apps to podcasts, Facebook to Twitter, Flickr to YouTube, and more, mainstream media has embraced a number of new, technology-driven — and often social — platforms in the past decade to grow and engage its audiences.…
9 Things Businesses Have Learned About Social Media
Social media has walked the fiery coals of skepticism and has brilliantly performed as a marketing, customer service and relationship building tool beyond expectations. All size businesses have taken the polar bear plunge into what felt like an alien way of communicating with their customers. When businesses began using Facebook fan pages, Twitter, engaging on […]
Crafting an Effective Landing Page – Don't Go Overboard
More WebProNews Videos Having the right landing page is incredibly important in getting conversions. It’s one thing to get traffic, but if it doesn’t convert what’s the point? WebProNews spoke with Janet Driscoll Miller of Search Mojo at PubCon recently. She shared some thoughts on creating effective landing pages. "I think that there are a […]
Letterman Tries to Make Fun of Twitter on Top Ten List [VIDEO]
First Letterman called Twitter a waste of time, and then he tried his hand at operating the microblogging site with his very own twitter machine. Last night, Letterman regaled audiences with a list he called, “Top Ten Signs You Spend Too Much Time on Twitter.” As folks who actually do spend waaaaay too much time […]
5 Ways to Use Twitter to Avoid a Backchannel Disaster
Cliff Atkinson is author of The Backchannel: How Audiences are Using Twitter and Social Media and Changing Presentations Forever (New Riders, 2009). What do you do when you’re giving a presentation, and notice that your audience is looking down, busily typing on their laptops and smartphones? And what about when you get the sense that […]