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Clicks But No Conversions? It's the Landing Page Every Time.

Are you putting enough thought into your landing pages? If not, it’s probably the main reason your conversions, or more importantly your revenue, aren’t higher. At PubCon in Las Vegas, WebProNews spoke with Brad Geddes, Founder of PPC training firm bgTheory about advanced PPC and landing page optimization.  Why Landing Page Optimization is Critical "Landing […]

Online Workshop: Why Google AdWords Content Targeting is Worth Another Look in 2009

Visit http://www.marketmotive.com/online-workshops to learn about this online workshop scheduled for February 26, 2009. PPC content networks might have been a losing proposition, back in 2007. With recent changes in Google AdWords, the content network can generate qualified visitors for much lower costs than the search networks. But beware, it’s a different process and there’s a […]