For Merchants, Facebook's Value Can't Be Beat
Two new studies conducted independently of one another have arrived at the same conclusion – that Facebook marketing pays off for small businesses on the Web. Daily deals site ChompOn has attempted to determine the actual short-term values that different social media marketing actions bring to businesses, with some interesting results. The… [[ This is […]
Indonesia Is A Huge Social Media Nation
Earlier at iStrategy, John Goodman from Ogilvy Noor had shared about the rising opportunities and abundant potential in marketing to the third one billion after China and India. “Being the 16th largest country in the world, with a population of about 238 million – it isn’t a surprise to know that Indonesia is the second […]
Hulu Attributes Unexpected Revenue Growth To Hulu Plus
Early reviews of Hulu Plus weren’t too favorable, with most folks coming to the conclusion that Netflix was a better deal. The newer service has cut its price and improved its content selection, however, and as a result, apparently caught on to the point that it helped Hulu earn an unanticipated $20 million. Here’s what […]
Mobile Usage in Japan, United States and Europe [INFOGRAPHIC]
In terms of mobile usage, Japanese is the most connected group as compared to Americans and Europeans. That is the conclusion drawn from the infographic created by Metagrafic powered with comScore data. ‘Connection’ here is defined as the proportion of the mobile users who use connected media (users who have browsed, accessed applications or downloaded […]
The Formula for Effective Facebook Ads [REPORT]
In order to understand the value of a Facebook ad impression, Nielsen analyzed over six months of survey data from 800,000 Facebook users in response to more than 125 Facebook ad campaigns from 70 different brand advertisers. The study — after analyzing reach via impressions and effectiveness of impressions — concluded that earned media and […]