Social Media Disasters: The Do’s and the Don’ts
There are numerous examples in which companies really messed up on social media. For instance, remember Apple’s Antennagate incident or BP’s response to the Gulf oil spill? Both of these incidents resulted in a negative outcry toward both companies on social media channels. Continue reading →
5 Ways to Use Twitter to Avoid a Backchannel Disaster
Cliff Atkinson is author of The Backchannel: How Audiences are Using Twitter and Social Media and Changing Presentations Forever (New Riders, 2009). What do you do when you’re giving a presentation, and notice that your audience is looking down, busily typing on their laptops and smartphones? And what about when you get the sense that […]
Emerging Tech Talk #017 – Martin Murray on Using Social Media in Natural Disasters
How can Twitter, YouTube and other social media be used during the recovery from a natural disaster? In this episode, host Dan York spoke with Martin Murray, principal spokesperson for Public Service of New Hampshire (PSNH), about how he used Twitter, YouTube and other social media during the severe ice storm in December 2008 that […]