HOW TO: Make Sure You’re Tracking the Right Data

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Raj Kadam is the CEO and Co-founder of Viralheat Inc., a social media analytics firm focused on delivering detailed social media analytics to major brands and agencies world-wide. Today, you would be hard-pressed to find a marketer who’s not buried in a mountain of data.  The average marketing pro’s data sources include the usual web variety –- inbound analytics, e-mail …

YYMI Newsletter April 12, meet Moolah, my cash cow!

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Marketing Fail of the week found by our own Steve Blom This one is wrong on so many levels.  It does, however, gives you an idea on why historically speaking advertising not trusted!  I suspect the drug commercials and ads of today will be seen in the future in the same sort of light. Don’t these advertisers think we notice …