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Good, Creative Marketing Creates Tension and Takes Risks

Good, creative marketing can be simplified into "four E’s": engage, educate, excite, and evangelize. That’s how former Kodak Chief Marketing Officer Jeff Hayzlett presents it anyhow. Obviously, each of these "E’s" can get complicated in themselves, but if you really want to look at it in the simplest form possible, this is as good a […]

Google TV: Will You Pay for It? [POLL]

Even more details about Google’s Smart TV service have swept the web as its likely debut approaches. Will it succeed in bringing the web to TVs across the world? We first got word of Google TV in March with rumors that DirectTV and Google were partnering on programming for a set-top box. The picture became […]