AOL Gets Big on Video
AOL has launched a new AOL Video division, which the company says will aggregate its online video library assets under one "strategic umbrella." The company also says it delivers on the entire video value chain from creation through syndication to distribution, consumer experience and monetization. YouTube has a new competitor. AOL’s video streams increased from […]
Unlock In-Game Weapons for Splinter Cell Conviction via Text Message
Ubisoft, developer and publisher of the popular Xbox 360 game Splinter Cell Conviction, has developed a text messaging campaign that rewards mobile marketing subscribers with a unique in-game weapon. The company used Twitter, Facebook and e-mail lists to promote the campaign, promising the in-game weapon to players who would text “WEAPON” to 44144*. When a […]