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Is Click-through Rate a Meaningless Metric?

How do you measure online advertising success? Chances are good that click-through rate (CTR) is a key component. But should it be? This week, we talked with Jeremy Stanley of Collective, who shares some fascinating research that just might kick CTR to the curb. Listen now, and subcribe to Website Magazine Radio in iTunes! LISTEN… […]

5 Entertaining Angry Birds Videos on YouTube

Love Angry Birds? Then you will love the videos below. Angry Birds has been phenomenal this year. The classic drag, pull and catapult game has racked up more than 6 million paid downloads via the iTunes App store and 7 million free downloads on Android (Its Android version is supported by ads). Rovio, the architect behind […]

2010 is a Meaningful Year for Twitter

Twitter wraps up this year with several trend reports and thoughts. In a heartfelt blog post, Twitter thanks its users for the magnificent past 12 months. In 2010, more than 25 billion tweets were sent and more than 100 million users joined the micro-blogging service. To support growing demands, the Twitter team has grown from […]

Google Chrome Web Store Explained [VIDEOS]

Google Chrome Web Store has just launched. But to some, it may still be a little confusing. The concept is similar to how Android or Apple’s iTunes application marketplace work. Developers submit their applications to the Google Chrome Web Store to be curated. Once approved, these apps will be made available for users to download […]

Twitter Demos Ping Integration [VIDEO]

Earlier today, Twitter announced integration with Ping — Apple’s social network for music inside iTunes. This integration brings iTunes song previews to Twitter.com. Twitter has just released a video demonstration that highlights how the integration makes Twitter’s…

Apple to Triple Length of iTunes Song Previews

Apple has informed music labels that it will soon triple the length of music previews from 30 seconds to 90 seconds. This change to iTunes has long been rumored, but we originally thought that Apple would double the song…

iPhone App Helps You Gauge Your Sobriety Level

iDrunky [iTunes link] is an iPhone app with four sobriety tests that mimic U.S. police officers’ roadside DUI tests. Each test comes with written instructions as well as stick figure diagrams in case you’re, ah, having a little too much…

Chase Customers Can Now Deposit Checks via iPhone

Banking giant Chase has updated its iPhone application [iTunes link] to include Quick Deposit, a feature that lets users deposit checks from their iPhones. Using Chase Mobile, bankers can now select an account, enter the amount of the…

HOW TO: Use iMovie for iPhone

iMovie for iPhone is the official Apple application that lets iPhone users record and edit high-definition video to publish directly to YouTube or send via MMS and e-mail. The application, available for $4.99 [iTunes link], is simple…

Seesmic for iPhone Now Available

The long-awaited Seesmic app for iPhone is now available. You can download the app for free from the iTunes App Store. Just like in its BlackBerry app, Seesmic for…

Rotten Tomatoes Now Integrated With iTunes

Popular movie review aggregator Rotten Tomatoes is now integrated with Apple’s iTunes Store, giving viewers the chance to instantly see the rating of a movie in the form of…