Is Click-through Rate a Meaningless Metric?

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How do you measure online advertising success? Chances are good that click-through rate (CTR) is a key component. But should it be? This week, we talked with Jeremy Stanley of Collective, who shares some fascinating research that just might kick CTR to the curb. Listen now, and subcribe to Website Magazine Radio in iTunes! LISTEN… [[ This is a content …

5 Entertaining Angry Birds Videos on YouTube

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Love Angry Birds? Then you will love the videos below. Angry Birds has been phenomenal this year. The classic drag, pull and catapult game has racked up more than 6 million paid downloads via the iTunes App store and 7 million free downloads on Android (Its Android version is supported by ads). Rovio, the architect behind Angry Birds […] Related posts: …

2010 is a Meaningful Year for Twitter

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Twitter wraps up this year with several trend reports and thoughts. In a heartfelt blog post, Twitter thanks its users for the magnificent past 12 months. In 2010, more than 25 billion tweets were sent and more than 100 million users joined the micro-blogging service. To support growing demands, the Twitter team has grown from 130 […] Related posts: Yahoo …

Google Chrome Web Store Explained [VIDEOS]

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Google Chrome Web Store has just launched. But to some, it may still be a little confusing. The concept is similar to how Android or Apple’s iTunes application marketplace work. Developers submit their applications to the Google Chrome Web Store to be curated. Once approved, these apps will be made available for users to download through […] Related posts: Google …