Yodle Expands Local Search Marketing Reach

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Local online marketing leader Yodle has announced its acquisition of ProfitFuel, creating the largest independent provider of local search marketing in the United States. Yodle, which has developed an integrated approach to signing up and serving local businesses that are transitioning their marketing budgets online, is the fastest-growing… [[ This is a content summary only. Visit my website for full …

Local Search to Generate $8.2 Billion by 2015

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Local search advertising revenues will increase from $5.1 billion in 2010 to $8.2 billion by 2015, according to local media analyst BIA/Kelsey. That’s a compound annual growth rate of 10 percent that’s driven by the continuing increase in local search activity. By 2015, the firm expects that 30 percent of all search volume will be… [[ This is a content …

Getting More From Your Google Place Page

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I write a fair amount about local search because it’s an important topic that’s only going to become more important as millions upon millions of folks move over to smart phones to do their browsing and shopping. The undisputed leader in all things search is Google and so it’s important to pay close attention to the shifting landscape of local …

Google Lets You Search with Local Recommendations From Specific Friends

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Google announced a new Google Maps feature today, related to the company’s recently launched Hotpot social recommendation product. Now, users can search Google Maps, and request results based on the recommendations of specific friends.  "Most of us know lots of friends, each with very different areas of expertise when it comes to places to recommend. With the recent launch of …

Tasks That Should Be On Your Local Search Shortlist

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Recently, I have been talking about local Internet marketing and the rapid developments in the area. Well, as we start 2011, there is a strange sound in the local Internet marketing space—silence. There is a temporary lull in the frantic pace of change and innovation in the Google local search results. Whether you are a large retail chain or the …

Local.com Enters Group-Buying Space

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Local search site and advertising network Local.com is making its ways into the red hot daily deals space, announcing today that it has acquired group buying platform iTwango. “We believe that the group-buying model is a powerful new development in local advertising that effectively closes the gap between online research and offline… [[ This is a content summary only. Visit …

Will Brands and Verticals Become More Dominant in Search?

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More WebProNews Videos WebProNews recently chatted with Tim Mayer, who left Yahoo back in August after serving as s VP of Search Products, VP of Search Business, and VP of North American Audience.  "I think we’re seeing a much more competitive search environment," he tells us. "We’ve had Bing aggressively enter the marketplace, and Google’s been responding, and we’ve seen …

Google Talks Local Search Relevance Factors

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Google is placing a great deal of emphasis on local in its search results these days. In fact in many cases, it would appear to significantly reduce the importance of ranking in the regular organic results.  Google talked a little about how local search ranking works today in a blog post on its Lat Long Blog, which included the below …

Google Cooks Up a New Recipe for Local Search

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The engineers at Google have recently been throwing a lot of new ingredients into local search, working to improve both user experience and merchant visibility. This week’s announcement of a new local recommendation engine called Hotpot is the latest culmination of those efforts. Hotpot is an extension of Google Places, the local search… [[ This is a content summary only. …

Google Maps For Android Gets New Features

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Google announced the launch of a new version of Google Maps for Android that has a new design for Place page reviews, more options to filter search results, and an option for Google Latitude real-time updating. Place Pages On Android will look pretty much like they do on the desktop. Users can see reviews from around the web and from …

Google’s Place Search Could Be a Local Favorite

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Local search is currently one of the fiercest battlegrounds on the Web, which means we can expect nothing less from Google than its best shot. That’s exactly what it fired this week with the unveiling of Place Search, the new feature from Google Places – formerly the Google Local Business Center. Place Search is rolling out in more… [[ This …

What do you do if your're going on TV in twelve hours and your website doesn't work?

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Sounds like an impossible situation, but that is exactly what happened last week.
Although I cannot tell you who this public figure is, I can tell you that we were contacted to finish their website, get it working so that people could view their video and fill out a form showing their support.

Yada Yada Newsletter March 16 Facebook Overtakes Google, Four Square and when to fire a client!

YadaYadaAdmin Facebook Advertising, Laura's Column, Marketing, Marketing Fails, Newsletters, Social Media, Social Media Marketing 0 Comments

More new technology…lions and tigers and bears, oh my! March 16, 2010 Marketing Fail of the Week Some of the marketing fails I put here, I find on the internet, but I found this one in my local supermarket.   I did some research and this is most probably Brittish in origin.  I don’t suspect there’s a huge market here in Florida despite …

See Yahoo’s Sketch-a-Search in Action [VIDEO]

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Earlier this week, Yahoo launched a new iPhone app called Sketch-a-Search that allows you to trace an area with your finger to get restaurant results in a specifically defined region. We had a chance to sit down with Director of Product Management Ariel Seidman for a demo of Sketch-a-Search, and got a window into future expansion of the app. While …