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How Much is a Tweet or a Like Worth to You?

ChompOn has released some interesting findings (pdf) related to social media sharing and its value to e-commerce. Specifically, the firm sought out to answer the question: "What is the value of a social action in online commerce?"  What they came up with is that a Facebook Share was worth $14, a Facebook "like" was worth $8, […]

Loyalty A Better Measure of Mobile App Success?

Real-time app analytics provider Localytics is offering up some interesting information on loyalty as it relates to phone and tablet apps.  While customers seem willing to give new apps a try (perhaps due to the number of US smartphone users growing from 42.7 million in November 2009 to 61.5 million in November 2010), Localytics data […]

Marketing Junk Food to Kids – Marion Nestle

Complete video at: http://fora.tv/2008/08/14/Marion_Nestle_What_to_Eat NYU nutritionist Dr. Marion Nestle examines the controversial food industry practice of creating advertising directed at children. —– Marion Nestle, NYU Professor of Nutrition and author of Food Politics, Safe Food, and What to Eat, gives a talk entitled What to Eat: Personal Responsibility or Social Responsibility. Nestle discusses the U.S. […]