Making the Most of Conversion Testing
By Pete Olson, vice president of enterprise solutions at Amadesa As merchants work to create more effective and more measurable e-commerce marketing strategies, website testing is often at the top of their to-do lists. It seems that nearly everyone today believes in the inherent value of website conversion rate optimization, and yet,… [[ This is […]
New Mobile Merchant App Keeps Retailers Connected
MerchantCircle has released a new iPhone application that it’s calling the first mobile app designed specifically for local merchants. The new Merchant Mobile App enables local merchants to create, upload and manage content such as daily deals, photos and status updates across multiple social networks. Users can also use the app to respond… [[ This […]
For Merchants, Facebook's Value Can't Be Beat
Two new studies conducted independently of one another have arrived at the same conclusion – that Facebook marketing pays off for small businesses on the Web. Daily deals site ChompOn has attempted to determine the actual short-term values that different social media marketing actions bring to businesses, with some interesting results. The… [[ This is […]
Social Commerce Platform Enables Selling Directly on Facebook
On Tuesday, ShopVisible launched a new e-commerce platform for Facebook that allows retailers to sell products to consumers without requiring them to leave the world’s most popular social network. Whereas Facebook has been a valuable platform for merchants to build brand loyalty and product awareness that drives customers to their retail… [[ This is a […]
Catalog App for Facebook
Ecommerce site search vendor SearchSpring released a social commerce application for Facebook today which allows merchants using the company's services (site search and navigation) to market their products on the popular social media destination. One of the downfalls of competing apps is the general lack of quality when it comes to… [[ This is a […]
Google Adds Nearby Shops to U.K. Product Search
Google has announced a new feature for online shoppers and merchants in the U.K., called Nearby Shops. The feature is already available in Google’s U.S. Product Search, and was rolled out in the U.K. on Wednesday. Consumers searching for items on Google Products are now shown a map that indicates the locations of nearby stores […]
eBay Listing Analytics Tool
Advanced Ecommerce Research Solutions, makers of Terapeak , has created a free eBay application that provides analytics for individual listings, much like what Google Analytics does for a website. eBay merchants can now track traffic, clicks, impressions…(read more) [[ This is a content summary only. Visit my website for full links, other content, and more! […]
nsCommerce Gets Gift Registry
Online gift registry provider MyRegistry.com announced the integration of its gift registry solution with the Network Solutions nsCommerceSpace platform . Ecommerce merchants using nsCommerce are now able to place the MyRegistry Universal Gift Registry…(read more) [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
Hey Google, Groupon is Just Not That Into You
Let's put all the Google buyout rumors aside for just a moment and focus on actual Groupon news. Then we'll dig into why Groupon will not be selling to Google. Groupon is launching two new initiatives and they are nothing short of game-changing for merchants and consumers. Groupon Stores lets merchants set up virtual storefronts […]
Mobile Apps for Merchants on the Move
While the holidays present an opportunity for many business owners to spend fewer hours on the job and more time with family, e-commerce professionals do not have that luxury. If the retail forecasts are accurate – and merchants certainly hope they are – this week will kick off the busiest shopping season since the start […]
Social Commerce Tools Safe for All Ages
While many Web marketers and merchants want conclusive data before investing in a social commerce campaign, a new report suggests taking action sooner rather than later. According to the study conducted in July 2010, online shoppers in virtually every demographic are becoming increasingly reliant on social commerce tools and platforms. Below are… [[ This is […]