Super Bowl XLV Social Media Marketing
Super Bowl XLV promised to be the ‘Social Bowl’ of advertising with commercials predicted to be more ingrained in social media than ever before. Starting with early nods to Pepsi Max and Doritos whose Crash the Super Bowl contest put six ads, all created and voted on by consumers, in the Sunday line-up. As well […]
People Saying Social Media Unmeasurable Not Looking Hard Enough
People who say social media isn’t measurable aren’t looking very hard. The truth is that there are at least 25 viable metrics you can use to evaluate the success of your social media efforts. The challenge isn’t measurability, it’s knowing which measures are meaningful. Here are the 6 critically undervalued social media success metrics. Daily […]
Getting Added Twitter Value From Press Releases
More WebProNews Videos As you may know, press releases can cater to traffic from search engines and social media, for one thing just getting them out there to be found and shared is huge. Lisa Buyer, CEO of The Buyer Group shared some other ideas with us in a recent interview. "It used to be […]
WARNING: Facebook Clickjacking Attack Spreading Through News Feed
A new malware attack is spreading via Facebook’s news feed, according to reports from users on Twitter. The attack consists of a message starting with the…
In Defense of Facebook
The Social Analyst is a weekly column by Mashable Co-Editor Ben Parr, where he digs into social media trends and how they are affecting companies in the space. All eyes are on Facebook. Ever since Facebook revealed Facebook Open Graph, the world’s largest social network has been getting hammered by tech pundits, mainstream media, […]
HOW TO: Disable Facebook’s “Instant Personalization” [PRIVACY]
Last week, Facebook added a suite of new features that let websites like Pandora and Docs.com access some of your personal information and use it to instantly personalize your experience. Pandora, for example, will recommend streaming music stations built around artists you’ve Liked on Facebook in the past. Most of the time this information is […]