Retailers Lack Cart Abandonment Strategies
It’s not surprising that shopping cart abandonment rates continue to rise as today’s online shoppers have more resources than ever to compare prices and scour the best available deals. The latest figures show that 7 out of every 10 potential customers place items into carts they later abandon, costing the e-commerce industry a… [[ This […]
Email Drives More Traffic To Retailer Websites Than Social Media
Traditional marketing provides a better return on investment (ROI) for retailers than social media, according to a new report from ForeSee Results. Do you find email to be more effective than social media? Let us know in the comments. The report found that social media interactions are a main influence for only 5 percent of […]
Google Adds Nearby Shops to U.K. Product Search
Google has announced a new feature for online shoppers and merchants in the U.K., called Nearby Shops. The feature is already available in Google’s U.S. Product Search, and was rolled out in the U.K. on Wednesday. Consumers searching for items on Google Products are now shown a map that indicates the locations of nearby stores […]
Online Shoppers Consuming Reviews in Record Numbers
New data from social commerce solutions provider Bazaarvoice underscores the dramatic change taking place in the shopping behaviors of online consumers. Bazaarvoice is one of the leading providers of user-generated ratings and reviews, sharing the competitive…(read more) [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
Social Commerce Tools Safe for All Ages
While many Web marketers and merchants want conclusive data before investing in a social commerce campaign, a new report suggests taking action sooner rather than later. According to the study conducted in July 2010, online shoppers in virtually every demographic are becoming increasingly reliant on social commerce tools and platforms. Below are… [[ This is […]