How Companies Should Approach the New Twitter Advertising Model
Dallas Lawrence is Chair of the Social and Digital Media Practice at Levick Strategic Communications. Connect with him on Twitter @dallaslawrence. By now, everyone has heard about Twitter’s move into the paid advertising world. This week’s announcement that companies will be allowed to pay to have their posts lead search results on the popular social […]
iPad Peek: See How Your Website Looks on the iPad
The iPad is finally available, and it’s already residing in the hands of some 700,000 people who bought it. In a couple of months, the iPad user base will become big enough for web developers to start paying attention to how their website looks on the iPad. iPad Peek is a nifty tool that lets […]
Letterman Tries to Make Fun of Twitter on Top Ten List [VIDEO]
First Letterman called Twitter a waste of time, and then he tried his hand at operating the microblogging site with his very own twitter machine. Last night, Letterman regaled audiences with a list he called, “Top Ten Signs You Spend Too Much Time on Twitter.” As folks who actually do spend waaaaay too much time […]
5 Ways to Use Twitter to Avoid a Backchannel Disaster
Cliff Atkinson is author of The Backchannel: How Audiences are Using Twitter and Social Media and Changing Presentations Forever (New Riders, 2009). What do you do when you’re giving a presentation, and notice that your audience is looking down, busily typing on their laptops and smartphones? And what about when you get the sense that […]