SEO Strategy – Keyword Density Revisited
There has always been something intriguing about the concept of keyword density. Many years ago, search engine optimization professionals relied on keyword and phrase density (also called keyword prominence) as one of the core strategies behind top rankings. What made keyword density so appealing is that it was straightforward and simple. The… [[ This is […]
Google Talks Local Search Relevance Factors
Google is placing a great deal of emphasis on local in its search results these days. In fact in many cases, it would appear to significantly reduce the importance of ranking in the regular organic results. Google talked a little about how local search ranking works today in a blog post on its Lat Long […]
Location-Based Services Too New to Know How They'll Be Abused
Last week, Symantec’s MessageLabs Intelligence Sr. Analyst Paul Wood shared some predictions for online threats in the coming year with us. With the increasing emergence of location-based services, we wondered what kind of threats (beyond the obvious) come with this new territory. "One attack that may be predicted is for malware faking location information in […]
Yahoo's Personalized Retargeting Can't Miss
While one of the hottest topics on the Web today, retargeting is hardly a new concept for online marketers. In fact, Yahoo! writes on its advertising blog that it invented search retargeting more than a year ago. That much is open for debate, but Yahoo’s continued push for a return to Web prominence is not. […]