How a Student Uses Facebook to Campaign for a Social Media Internship
This post is authored for Stephanie, our very own writer, for her application to be Standard Chartered Breeze’s World Coolest Intern (WCI). We promise this is a good read. What would you do if you only had 5 days to campaign for a lucrative social media internship? It’s the world’s coolest and probably also the […]
Good, Creative Marketing Creates Tension and Takes Risks
Good, creative marketing can be simplified into "four E’s": engage, educate, excite, and evangelize. That’s how former Kodak Chief Marketing Officer Jeff Hayzlett presents it anyhow. Obviously, each of these "E’s" can get complicated in themselves, but if you really want to look at it in the simplest form possible, this is as good a […]