MySpace Issues User Data Protection Update

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New features, celebrity endorsements, and a redesign can only get a site so far.  More than ever, users want to know their private information is safe.  So this week, MySpace issued a clear statement to the effect that the social network is protecting users’ data. Remember the big third-party-apps-are-leaking-data-to-advertisers scare in October?  MySpace responded to it by making some promises, …

Good, Creative Marketing Creates Tension and Takes Risks

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Good, creative marketing can be simplified into "four E’s": engage, educate, excite, and evangelize. That’s how former Kodak Chief Marketing Officer Jeff Hayzlett presents it anyhow. Obviously, each of these "E’s" can get complicated in themselves, but if you really want to look at it in the simplest form possible, this is as good a place to start as any. …