Tweets at 35,000 Feet: How Virgin America is Using Promoted Tweets
Promoted Tweets are now live. Yet, for most of us, there’s still a general curiosity about how this will work in the wild. What does this mean for the partner advertisers? Are our search results and Twitter streams going to be spammed with advertisements now? Will Twitter ever be the same? Of course, the answers […]
The Multi-Billion Dollar Question: Will Users Click on Twitter Ads?
It’s official: Twitter’s advertising platform launches in the next 24 hours. The much-anticipated Twitter business model will begin appearing in search results in the afternoon, with ads on Twitter.com and within third-party apps to follow. The launch of the new ad platform, known as Promoted Tweets, isn’t a surprise — like any other company, Twitter […]