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Adknowledge Launches Combined Affiliate Portal

The affiliate division of Adknowledge has launched a new campaign management system with a combined cost-per-action (CPA) and cost-per-click (CPC) interface. The new interface is the culmination of two successful legacy platforms – Adknowledge’s AdStation, a highly targeted CPC offering; and Hydra’s leading CPA network –… [[ This is a content summary only. Visit my […]

Google Updates Location Targeting for AdWords

According to a recent post at Google’s Inside AdWords blog, the company is striving “to make location targeting more accurate, easier to use and more flexible” for Web marketers. To that end, writes Nathania Lozada, Google is making the following changes that will go into effect after July 8, 2011: Changes to existing available… [[ […]

Local Search to Generate $8.2 Billion by 2015

Local search advertising revenues will increase from $5.1 billion in 2010 to $8.2 billion by 2015, according to local media analyst BIA/Kelsey. That’s a compound annual growth rate of 10 percent that’s driven by the continuing increase in local search activity. By 2015, the firm expects that 30 percent of all search volume will be… […]

Web Success in the LinkedIn Era

By now everyone has heard about LinkedIn’s spectacular IPO this week, quite possibly the most significant public offering by a Web business since Google. Other Internet companies such as Groupon and Facebook are almost certain to follow suit in even grander fashion, but what makes the love for LinkedIn so striking is what it reveals […]

Elastic Path Launches in Google’s Cloud

Ecommerce platform and service provider Elastic Path is migrating to the cloud, announcing today that a version of its platform is now running on the Google App Engine. Elastic-Path’s Java-based platform has been powering a few of Google’s online storefronts and commerce managers for Google Earth Pro and Sketchup Pro for several years… [[ This […]

Beat Competitors with an Amazon Repricing Engine

E-commerce software provider Zoovy has announced a pilot of its Amazon Repricing Engine, which is designed to automatically adjust product pricing on Amazon to match or beat similar products offered by competitors. The new Amazon Repricing Engine will monitor competitors’ stock-keeping units (SKUs) to maximize time for Zoovy’s… [[ This is a content summary only. […]

Personal Networking: Better Sites than Facebook

Google added several new sources into its real time search results this week. Those looking for opportunities to increase exposure need look no further than towards sites such as Quora, GoWalla and Plixi. Google’s list of sources has expanded gradually over the past few months but what many Web professionals might be missing are the […]

Appia's PPD Ad Network Arrives

App marketplace Appia today launched a new performance based advertising network for app developers. The service is launching today at the 2011 AppNation conference in San Francisco as a “pay per download” opportunity. Appia’s new ad network enables developers to promote their apps by targeting ads by country and platform to… [[ This is a […]

Developing Web Video for Profit

In a recent online study*, Elastic Path found that people are watching large amounts of video online and on an increasing variety of devices – no surprise there. But the study also finds that viewers are also starting to warm up to the idea of paying for online video. That’s very good news. Creating and […]

Liked Results – Bing Really Likes Facebook

Much like Google’s integration of Twitter is driving Web professionals to pay even closer attention to that social media destination, Bing’s announcement today that it expanded integration of Facebook “Likes” promises to do the same. Bing extended “Liked Results” to annotate any of the URLs returned by its… [[ This is a content summary only. […]

Google SERP Changes – Social Search Recommendations

You knew it was coming. I mean, you really knew this was coming, right? Google just announced that social search results (let’s call them social recommendations) were just put into high gear. If you didn’t know it was coming, well, take off the blinders. Google’s update to its more “social” search experience… [[ This is […]

Wpromote's SEOAudit and Related Add-On's for Firefox

Web professionals using Firefox need not fear a shortage of add-on’s – particularly those providing information for SEO. You have SEOQuake, SEO Doctor, the SEO Toolbar from Trellian, and SenSEO just to name a few. And now there’s one more. Search marketing firm Wpromote announced the launch of its SEOAudit Tool today… [[ This is […]

Weekend Warrior: Twitter Links and Google Social

Web professionals either love or ignore Twitter. The microblogging/communication/news platform continues to grow – however slowly and in whatever direction. But many still struggle with how to actually leverage the opportunity it presents to build links, which is the core element of any successful SEO campaign. Now you don’t have a… [[ This is a […]

Spring into Action with These Affiliate Programs

With Valentine’s Day behind us and Easter (for some) at least two more snowstorms away, it’s time to get the calendar out and start planning your next big affiliate marketing payday. You may already have St. Patrick’s Day circled in green ink, but have you also made preparations for Plant a Flower Day? As we […]

Selling on Amazon Add-On Launched at SingleFeed

Data feed management and feed optimization service provider SingleFeed released an add-on which allows retailers to include product submissions in Amazon.com’s Selling on Amazon program in addition to the comparison shopping engines SingleFeed already supports. "This new add-on will expose a retailer’s products to an audience… [[ This is a content summary only. Visit my […]