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HOW TO: Integrate Paid Search and Social Media for Better Marketing Results

Matt Lawson is director of marketing for Marin Software, provider of the leading enterprise-class paid search management application for advertisers and agencies. Paid search and social media are both extremely important marketing channels. But how can brands combine the two distinctly different tactics –- the bid-based, conversion-obsessed, ROI-driven world of paid search and the experimental, […]

Why Sex-Ed Remains a Challenge for Social Media

Geoff Livingston co-founded Zoetica to focus on cause-related work, and released an award-winning book on new media Now is Gone in 2007. Addressing the very private nature of intimacy remains the most difficult aspect of sex-ed on the social web. While “Public Health 2.0″ is a top priority for related causes and organizations, it can […]