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YouTube Attracts 8.4 Billion Streams In January

 Online video usage in the U.S. is up significantly from the same time last year as time spent viewing video on a PC/Mac/laptops from home and work locations increased 45 percent, according to a new report from Nielsen. The number of unique online video viewers only increased by 3.1% from last January, but the level […]

YouTube Takes Skippable Ads Live

Online video viewers, it’s time to smile.  The TrueView ad format has launched on YouTube, meaning users will sometimes get the opportunity to pick the least objectionable commercial or even skip all but five seconds of an ad before watching a clip. Note the word "sometimes."  Users shouldn’t get too happy (and advertisers shouldn’t get […]