Foursquare Announcements Coming at SXSW
This week, we posted an article about some comments Foursquare co-founder Dennis Crowley made about competing with Facebook. He responded to this, and we exchanged a few tweets. Bottom line: expect multiple announcements from the company at SXSW. In a recent interview on CNBC, Crowley said, "They’re [Facebook] a huge platform and a big competitor, […]
Where Online Video (for E-Commerce) is Headed in 2011
Online video has gained a great deal of ground over the past few years, and that will not be slowing down as we head into the new year. In fact, we’re likely to see greater and more efficient use of online video by e-commerce providers and marketers. Yaniv Axen, Co-founder and CTO of SundaySky, a […]
Stop Doing Social and Start Being Social
More WebProNews Videos If you’re worried about doing social media, you’re probably doing it wrong. Social media is not a goal. It’s a means to achieving goals you have probably always had as a business. WebProNews recently spoke with Lee Odden of Top Rank Online Marketing about effectively utilizing channels that are available to you, […]
Report: Brand Perception Suffers in 2010 for Google, Yahoo, Facebook, MySpace
WebProNews received some interesting findings from YouGov BrandIndex, indicating that it has not been a good year for public perception of social media brands (which in this case includes Google, Yahoo, Bing, and AOL, in addition to more obvious brands like Facebook and MySpace). "2010 was a tough year for public perception of the top […]
If "Likes" Are The New Links, Content Quality Should Increase
More WebProNews Videos It’s become increasingly clear that social interactions with content are in important element in the promotion and visibility of that content. Beyond the simple viral nature of Facebook "likes" and Twitter retweets, they have simply become part of the fabric of the web and discoverability of content, in some cases even more […]
Landing Pages on Facebook Versus Twitter
While "selling" to people using Facebook isn’t always the best idea if you want to maintain a good brand reputation, Facebook does of course offer advertising, which gives you the opportunity to do that without spamming your "friends" or "fans". WebProNews recently sat down with Janet Driscoll Miller of Search Mojo, who spoke a little […]
Clicks But No Conversions? It's the Landing Page Every Time.
Are you putting enough thought into your landing pages? If not, it’s probably the main reason your conversions, or more importantly your revenue, aren’t higher. At PubCon in Las Vegas, WebProNews spoke with Brad Geddes, Founder of PPC training firm bgTheory about advanced PPC and landing page optimization. Why Landing Page Optimization is Critical "Landing […]
Who's Got the Time for All This Technology?
In a recent article, we asked how business owners and CEOs can keep up with new technologies and strategies in the digital age. It’s a topic we discussed with a few people at Pubcon in Las Vegas. "The pace of change is frightening," New York Times tech columnist David Pogue told us. "In the last […]