A New Way to Advertise: Ambient Point of Action

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There is a new breed of online ads out there, and they are gaining in popularity and usage. Ambient Point of Action advertisments (APA) cover the entire Web page where a user is set to accomplish a specific task – such as logging into a website or conducting a search. But unlike an interstitial ad where the user must wait …

What is the difference between Grey and White Hat SEO?

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What is the difference between Grey and White Hat SEO? White hat seo is using ethical seo techniques to rank your website high in the search engines – techniques which search engines themselves recommend. Grey hat techniques are boarder line techniques used to get high rankings – many of the times they are not ethical techniques but the search engines …