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I know people in my line of work who are far more concerned with sales, marketing, and networking than the actual product that they put out. I, myself, am much more concerned with the product.

Are they onto something? Do I need to worry more about marketing aspects like they do?

I think it was A. Lincoln;
you can fool all the people some of the time
some of the people all the time
but ever all the people all the time.

Baskin Robbins;

quality is first.

YOU can't give away a piece of junk except for its material

[sales is a division of marketing–not something different]