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I also want to know how it effects and potential benefits of it and also how to implement this Social Media Optimization on my Website(Step by Step Please)..??

any kinda help would be greatly appreciated…

Thanks in Advance!!!
Thanks Kamlavati and Erica..Thanks for the information!!

Social media optimization (SMO) is a set of methods for generating publicity through social media, online communities and community websites. Methods of SMO include adding RSS feeds, adding a “Digg This” button, blogging and incorporating third party community functionalities like Flickr photo slides and galleries or YouTube videos. Social media optimization is related to search engine marketing, but differs in several ways, primarily the focus on driving traffic from sources other than search engines, though improved search ranking is also a benefit of successful SMO.