PPC coach is not a scam. However it is also not for the newbie either. You need to know a bit about affiliate marketing, how websites work, little html, php and even what an htaccess file is otherwise you would be frustrated. This is actually written in the FAQs of the site so read them carefully. There is a reason why he puts them there. It does not promise you the world, though some have done very well with it. But there are others who have also have not. It is there to teach you an affiliate marketing method, which is PPC. There are many other methods out there in the affiliate marketing world.