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Good question. Having a website is great. It truely is your storefront, but what’s the point if it can’t be found? It’s like having the very best prices for designer footwear but your storefont is a fifth floor walk up in Harlem near some drug dealers. Noone will find you.

There are many companies that will tell you that they can get you on the front page of Google. Some of these guys are not quite ethical. Ask them what key word(s) will you come up on. It was a common practice some of these guys do is optimize for obscure keywods that no one searches for which begs the question, how do you know the right keywords to optimize for?

Glad you asked. The smart thing to do if you are going to optimize your website would to do a pay per click campaign first. You would then know the keywords that were actually giving you traffic, leads and sales.

So, the rule of thumb is this, run a pay per click campaign, really get the keywords correct, then optimize. You can only optimize for about 25 keywords so if you have many more than that that are bringing you traffic, you would still continue to run a pay per click campaign.

Let us know if you’d like us to evaluate your account or do a feasibilty report on your website.

Until Next time,

Laura Betterly


Yada Yada Marketing Inc.