Sales funnel: the process of bringing people to your site and taking them from visitor, to free content viewer, on to an introductory or low priced but paying customer, and on to a full customer of your typically higher priced product or service.
The ultimate goal in business is to generate sales, but more often than not, it is first necessary to create some kind of relationship with a potential customer. Creating an informative and engaging website is an effective way to drive traffic to your site. If people are choosing to visit your site because they find your content credible, they are more likely to consider making some kind of initial purchase or at least join a mailing list.
Once a person makes some kind of initial purchase from you, he or she is more likely to make additional purchases from you if the initial experience was positive. Gaining trust and creating a stable relationship with customers leads to long-term and repeat sales from the same customer.
Satisfied customers, of course, are also the best form of advertising any business can get.
Many people may visit your site, but most of those initial visitors are not likely to make a purchase the first time they visit your site. Special codes can be inserted into specific pages on your site, however, to help monitor visitor behavior and make your site more user-friendly. Your site can also be designed to encourage some kind of action, such as signing up for a newsletter or downloading free information.
Getting a web page visitor to do something, even a very simple thing, creates a connection with that person. Don’t expect too much from initial visits and avoid requiring too much information. The less information you require, the more likely a first-time visitor is to provide the information. People tend to avoid any lengthy requests. Keep it simple and quick for best results.
If you do offer some kind of newsletter or free information, make sure it is informative, engaging and helpful. People should feel like you actually want to help them. Newsletters that sound too much like advertisements will often be ignored altogether.
The real key here is to create some kind of trust up front. Trust equals commitment, which leads to sales.