What is the difference between Grey and White Hat SEO?
White hat seo is using ethical seo techniques to rank your website high in the search engines – techniques which search engines themselves recommend.
Grey hat techniques are boarder line techniques used to get high rankings – many of the times they are not ethical techniques but the search engines can not really penalize you for this – Lets have a look at an example.
lets say you have a website and published a couple of articles – Now its no secret that backlinking to these articles on your website will help boost your rankings – however too much backlinking can get you penalized. so you will need to do this moderatly which will take time.
Now lets have a look at a grey hat technique.
You publish your articles on ezine article directory or goarticles – Now everyone knows that google or other search engines will not be penalizing such high authority sites as they have much trust.
To get good exposure for your articles and to push them up to the top of the search engines you can point as many backlinks to these articles as you like without risking a penalty – your article will boost up on the search engines much faster and you dont have any risk attached.
Building backlinks at such a high pace will get you sandboxed or penalized but not if you are using other sites to point the backlinks to.
hope this makes sense