I have an interview tomorrow for a Social Media position and he wants to talk about social media measurement but I dont know a lot about it. Any help would be great

To measure social media, results are normally measured in increase in friends (Facebook or MySpace) or followers (Twitter). Also measurement may be in traffic to a website or how any of the previously mentioned convert to sales.

Normally these things are measured over time so that you can track the changes using a tool such as Google analytics