Tumblr, one of the simplest blogging platforms around, is doing really well. Situated between WordPress, which requires a bit more effort to create and organize content, and Twitter, which requires almost no effort but also doesn’t offer many features, Tumblr is the perfect tool for users who want to have a blog with photos, videos, and other content embedded, but simply hasn’t got the time or the will to struggle with a complex blogging platform.
How is this working out for them? Well, according to the neat infographic which they’ve sent us (see below), their traffic and user base is growing fast, and they’ve recently hit some major milestones.
Compared to Twitter, Tumblr is still a small dot on the radar, but it’s definitely growing fast enough to make an impact. The Tumblr team isn’t slacking on the features, either; they recently added the option to add static pages to your blog, as well as dead simple, direct video uploads.
Last but not least, Tumblr plans to launch two revenue generating features next month. Details are scarce (all we know is they’ll be powered by the widget, pictured below, but with constant talk of Twitter’s revenue generating plans (which are still completely open to interpretation), it’ll be interesting to see how Tumblr plans to tackle the issue. Its success (or lack thereof) might pave the way for microblogging networks (although Tumblr arguably stands in the middle, between blogging and microblogging), an area traditionally devoid of revenue.
