This post is part of Mashable’s Spark of Genius series, which highlights a unique feature of startups. If you would like to have your startup considered for inclusion, please see the details here. The series is made possible by Microsoft BizSpark.
Name: Trada
Quick Pitch: Trada’s online marketplace boosts Google and Yahoo search ad results by crowdsourcing search expertise for small and medium businesses.
Genius Idea: Trada takes a lot of the complexity of running SEM (search engine marketing) campaigns by letting advertisers or agencies take advantage of lots of different search experts who can execute campaigns for them quickly and efficiently.
Trada is officially launching today, after being in private beta since January, 2009. The idea is pretty simple: Have advertisers or agencies lay out the parameters for a campaign, like the landing page, a budget, maximum cost per click, etc. and then have search experts work in tandem to generate keywords and ad groups that can be submitted to various ad networks like Yahoo and Google AdWords.
Once a campaign has been submitted, advertisers can monitor the keywords to see how different things are performing and to make sure that the keywords are clear and accurate. Search experts get to keep the difference in what the advertiser is willing to pay per click/conversion and what it actually cost to generate. In other words, they have a very real incentive to get as many conversions or clicks for your campaign as possible.
Trada is essentially acting as the liaison between the two groups — which means that they also offer some stability and checks and balances for both parties. Search experts have to pass an entrance exam before being accepted into the program.
Trada is free for advertisers or agencies to use — their budget and total advertising cost will vary depending on the parameters of the campaign. Search experts get to keep 75% of their profits, with 25% going to Trada.
Trada sounds like a low-cost way to try different SEM strategies and to take advantage of people that are actively working to get you conversions because it benefits them. Likewise, it might be a low-noise opportunity for search experts who don’t want to have to be tied to certain campaigns or companies and can choose what projects they work on and so-forth.
Have you ever run any search engine marketing campaigns? How did you figure out your approach? Let us know!
Sponsored by Microsoft BizSpark
BizSpark is a startup program that gives you three-year access to the latest Microsoft development tools, as well as connecting you to a nationwide network of investors and incubators. There are no upfront costs, so if your business is privately owned, less than three years old, and generates less than U.S.$1 million in annual revenue, you can sign up today.
Entrepreneurs can take advantage of the Azure Services platform for their website hosting and storage needs. Microsoft recently announced the “new CloudApp()” contest – use the Azure Services Platform for hosting your .NET or PHP app, and you could be the lucky winner of a USD 5000* (please see website for official rules and guidelines).”
Tags: advertising, ppc, SEM, SEO, trada
