It’s happened again. Another week, jam-packed with expert insights, has flown by. You’ve probably caught a few of the week’s essential resources, but there’s always that chance you missed something that could transform your social media or business strategy.
Here at Mashable, we don’t like to take those chances, so we’ve gathered up the week’s essential reading and prepared this one-stop-shop for the guides, lists, interviews, and how-tos you may have missed during a hectic week.
Get ready to dig into these 15 posts that will render you more knowledgeable and engaged when you come out on the other side.
The far reaches of outer space have never been closer thanks to the wonders of social media. If you love keeping up with science news and the personal side of space exploration, you’ve got to add these resources to your social media diet.
Ditch those coupon clippers. Social media is one of the best ways to find deals and save money, but you have to know where to look. This post details some easy strategies for uncovering some great social savings.
The early adopters and tech-savvy folks who use Google Buzz are the perfect crowd for non-profit organizations to engage with. Check out these four tips for maximizing your message on the up-and-coming social network.
If you’re looking to revitalize your Blogger blog, or grab some inspiration for starting a new one, check out these 10 gorgeous templates. Each one is clean, professional, highly adaptable, and best of all, free.
A journalistic rivalry on the campus of Penn State may indicate that the old media vs. new media battle is not simply generational, but ideological. This post discusses those implications for the future of professional journalism.
We’ve tapped the experts to find out what tools and resources they use for inspiration, collaboration, and getting down to the business of design in a social media world. Check out their recommendations in this post.
Lady Gaga is the Internet’s “It Girl,” and a web video powerhouse. Her songs have inspired countless covers and parodies on YouTube. Here are 15 videos that will firmly steep you in the online culture of Gaga.
The fashion industry has been notoriously slow in adopting social media, but there are a few pioneers who have gone so far as to incorporate location-based strategies with great success. This post explains how they did it.
April 15th is rapidly approaching. If you still haven’t filed your personal income taxes, the iPhone is here to help. Check out these three apps for some mobile assistance just in time for tax day.
Baseball season’s almost here, and if you’re a stats fanatic or just a die-hard fan, it’s time to bring your iPhone into the big leagues with these great apps.
Facebook is the largest and most active social network around. If your business is not yet engaging customers and fans there, it’s time to divert some resources to social media. This post explains why and how.
We spoke to some small business owners and marketers to find out how their social media efforts are paying off in real engagement, increased loyalty, and profits. Get the details in this post.
If your business relies on local, in-store traffic, Yelp is a key way that potential patrons will find and assess you — whether you participate in the network or not. Here are some tips on how to ensure your presence on Yelp remains a positive one.
The business customers you sell to are still people, after all. Find out how the masters of B2B marketing are using social media to bolster their business strategies.
Ed Catmull, the president of Pixar and Disney Animation Studios, recently discussed what makes for an innovative company at The Economist Innovation Conference. This post covers some of his insights.