Yahoo is out with interesting findings concering the demographics of iPad owners. The service analyzed the behaviors of Yahoo iPad users and found that men outnumber women two to one, Flickr usage is 143% higher than average, and international traffic accounts for 10% of all traffic (despite only being available for purchase in the U.S.).
The other stats Yahoo uncovered are fairly obvious. 48% of Yahoo iPad users own an iPhone (based on the fact that they visit Yahoo via iPhone recently), and 94% of them are considered affluent “with solid wealth and strong incomes.”
Yahoo data also seems to backup the notion that the iPad offers a superior browsing experience. The company estimates that the “demographic profile of the iPad Yahoo! user closely followed the interests on Yahoo! that we would suspect,” but with usage of Flickr, Finance, News, and Sports properties showing much higher than average traction on the iPad.
Another interesting finding: Yahoo consumers ages 35 – 44 were over-represented by 36% on the iPad, while the under 30 crowd happens to be vastly under represented.
Of course all this data does is point to Yahoo user demographics; it is not representative of the greater iPad population. Still we can make some safe conclusions from these findings: The device is popular with men, appeals to individuals with disposal income and offers a desirable browsing experience.
[Img credit: tyle_r]