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This post is part of Mashable’s Spark of Genius series, which highlights a unique feature of startups. If you would like to have your startup considered for inclusion, please see the details here. The series is made possible by Microsoft BizSpark.

Name: ShinyTweet

Quick Pitch: ShinyTweet’s goal is to provide a highly usable columned Twitter interface with support for multiple Twitter accounts.

Genius Idea: ShinyTweet is Twitter client built specifically for iPad that takes advantage of customizable columns and supports in-line links, official and old-school retweets, geolocation via Google Maps and multiple accounts. It’s currently $1.99 in the App Store [iTunes link] and its a nice option in the still nascent iPad Twitter client market.

Creating new columns is relatively easy, though we think the horizontal scrolling could use a little bit of work. We do like how when you add a new column, it automatically scrolls the device to display that column.

Check out this video to see ShinyTweet in action:

We also like the support of geolocation and the fact that you can read links or view images inline. We do wish pinch zoom was extended to manipulating column size itself. Also, while the app is pretty fast, we have a feeling it could be faster.

ShinyTweet supports search columns but it doesn’t load in any saved searches associated with your account. It also doesn’t support Twitter Lists, which is a feature we think would make the app a lot better.

Still, for $1.99, this is a good alternative for users who aren’t satisfied with the likes of Tweetdeck or Twitterrific for the iPad.

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Reviews: App Store, Facebook, Google Maps, PHP, TweetDeck, Twitter, Twitterrific

Tags: ipad, ipad apps, ipad apps review, shinytweet, twitter