Social Media: From Hype to Business As Usual

This is a summary of Thomas Marzano’s (@ThomasMarzano) speech in day 2 of the iStrategy 2010 conference. Marzano is the Global Creative Director for Philips.
Right off the bat he posed the question: What is a brand? The standard definition one usually comes across is that a brand name, sign or symbol used to ID […]

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