This is a summary of Thomas Marzano’s (@ThomasMarzano) speech in day 2 of the iStrategy 2010 conference. Marzano is the Global Creative Director for Philips.
Right off the bat he posed the question: What is a brand? The standard definition one usually comes across is that a brand name, sign or symbol used to ID […]

Related posts:

  1. How Social Media Can Shape Your Business Brand Social media marketing is not all about pushing promotions and…
  2. 30 Social Media Business Case Studies With social media on the rise, many businesses are adopting…
  3. How Social Media Is Changing Business [INFOGRAPHIC] The social media wave is on. Businesses, which successfully adopted…