The Brave New World of Marketing

This is a summary of a presentation by Daniel Lee (@danlee888), Regional Director of Euro RSCG (@eurorscg), at the iStrategy Conference, 2010.
Once again, we’re reminded that social media isn’t a final strategy. Before jumping onto the social media bandwagon, it’s crucial that we understand how it has changed the scene.
So what’s changed?
Nothing much, actually. The fundamentals […]

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