Remembering What Facebook Has Done Since the Beginning of 2010

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2010 has been a huge year for Facebook – arguably the company’s biggest yet. CEO Mark Zuckerberg was named Person of the Year by Time magazine, a Hollywood movie about the founding of the company was released in theaters, and attracted a great deal of critical buzz. The company launched the "open graph", possibly the most important feature the company has ever implemented, as it connects nearly the entire web to Facebook itself. Then there was the messaging product, the privacy fiascoes, and much more. 

Here we’ll look at Facebook’s year month by month. You won’t find every single Facebook story from the year here (and feel free to add any additional ones in the comments), but you will get enough to get a general idea of what the company’s accomplished over the course of the year, and why Time did name Zuckerberg the person of the year. 


It was a good year for Facebook right from the get go, starting when Facebook beat Google (in terms of traffic) on New Year’s Day, according to Hitwise. Also in January, the company launched a Fellowship Program for Ph.D. students, became a sponsor of the Apache Software Foundation, partnered with McAfee, got into customized data centers, and expressed the desire to be users’ news source.

Mark Zuckerberg made some comments related to privacy that raised a few eyebrows, though this was nothing compared to the privacy firestorm he would set off a few short month later. 

Facebook added a feature that lets users reply to comments from their email, added a retweet-like share button, started letting app users get notifications through email, and started giving Facebook Page admins more stats.

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Also, rival MySpace started integrating Facebook Connect into its site.


In February, Microsoft and Facebook adjusted their partnership, and Facebook celebrated its sixth birthday. The company announced it was approaching 400 million users, and redesigned the homepage

During the Super Bowl, more people visited Facebook than any other site. Facebook was added to AOL Instant Messenger, Facebook passed 100 million mobile users, got a patent on news feeds, and was coaxed into opening a new office by the governor of Texas. Facebook announced people could pay for Facebook Credits using PayPal


In March, Facebook began testing a "promote your post" feature, partnered with Omniture on ad data, expanded its Preferred Developer Program, made its Texas expansion official, and unseated Google as the most-visited site. Yahoo brought Facebook into its own inbox. Facebook tweaked its privacy policy and its search suggestions


In April, Hitwise dubbed Facebook the most searched on brand in the US, Facebook acquired photo service Divvyshot, and the company clarified its stance on third-party partnerships. The Winklevoss twins (founders of ConnectU) said they would be filing more lawsuits against Facebook. 

Facebook redesigned its safety center, announced its first batch of Fellows, and entered the stickers-for-businesses game. A report came out claiming that more business Internet traffic was going to Facebook than to any other website. 

Then, Facebook dropped the bomb at f8 – the Open Graph and social plugins that would tie the web to Facebook via like-buttons and various other ways for content publishers to draw traffic and encouage engagement from their users.


In May, Facebook was exciting publishers with increased referrals (courtesy of those social plugins). The company announced expansion in Seattle and hired a former FTC chairman. Facebook also announced that the social plugins had already appeared on 100,000 sites since launch.  Facebook introduced new login security features and overtook Yahoo in Display ads

As privacy concerns reached an all-time high (courtesy of the Open Graph), Diaspora started to gain a great deal of buzz as a possible alternative to Facebook. Yeah. Meanwhile, Microsoft previewed its hotmail upgrade with Facebook integration. 

Facebook reached a fiver year deal with Zynga, and launched a new mobile site. The company gave people a way to turn off third-party service and scheduled a privacy briefing for Congress. Then it acquired Sharegrove and introduced new privacy settings. 

The official Facebook SDK for Android was released, and Demand Media made a move which would greatly expand Facebook’s open graph. Facebook began calling for beta testers of a Q&A product. 


After so many privacy stories about Facebook and discussion of account deleting permeating the media, it was looking like people were not so eager to delete their accounts after all. It was also revealed that Facebook had seen a 400% rise in advertisers since early the previous year. 

Facebook launched a new politics destination and an official Facebook and Privacy Page. Yahoo launched a new integration with Facebook. Bing offered a new take on social search with Facebook. Facebook improved analytics

Facebook launched a feature that let users "like" comments. Zuckerberg said it was "almost a guarantee" that Facebook would reach a billion users. Then the company hired a White House economics expert. 

Facebook indicated that "all Open Graph-enabled web pages will show up in search when a user likes them." The company’s COO made the infamous statement that email was "probably going away":

The company geared up for a big expansion in India, and snagged Google’s Chrome Engineering Director (one of many Googlers to defect to Facebook). The company launched the API Console to make the Open Graph  API simpler, entered a five-year agreement with CrowdStar around Facebook Credits, and revealed some details about how it handles spam. 


Facebook began testing facial detection for tagging in photos, began offering new suggestions for users, acquired a travel recommendations firm, and it was revealed that it would close its gift shop.  Microsoft integrated Facebook into Outlook

Some guy claimed he owned the majority of Facebook in the latest of Facebook’s many legal battles. The company detailed its mobile strategy and scored low in user satisfaction. Facebook then hit the 500 million user mark officially, while the company received a billion hits per day. Mark Zuckerberg declared that he would not see "The Social Network" though he eventually caved. 

Facebook tweaked the homepage navigation, made improvements to the like button, simplified the account deletion process, and debuted the Q&A product in beta. Amazon launched a powerful new Facebook integration. Playdom entered a deal with Facebook on Facebook Credits


In August, it was said that Google’s social plans had fallen into Facebook’s hands. Facebook was to double the size of its custom data center. Facebook took its privacy adjustments mobile and acquired  Friendster patents. Facebook and AOL considered an online ad deal. Facebook adopted a single-page approach to displaying photos. 

The company acquired the lead designer from Spotify and launched Facebook Live to broadcast live announcements and celebrity events. The Facebook Notes feature got tags and improved formatting. The Facebook Panic button reached 55,000 downloads. The company acquired a search company with Google connections.

Facebook launched Facebook Places, moved toward OAUTH 2.0 and iFrames, while dropping the app tabs from profiles. The company also acquired Hot Potato

 It was discovered that you can’t block Mark Zuckerberg from your Facebook profile, and some examples of Facebook penetrating the physical world were seeing the light. The company tried to own the words "Face" and "Book". The company partnered with a Venture Firm to support startups

A "photo memories" tab was spotted attached to Facebook Places, the company sued a Teacher Resource site for using the word "book", and got a patent on click-based search relevance.

MySpace started letting users sync their accounts with their Facebook profiles. 


Facebook started testing subscriptions and announced Remote log-out. They also started testing a feature that would make Facebook more valuable to search. Facebook added an ad impressions counter. Zuckerberg announced Facebook support of Change the Equation.  Facebook also made changes to its "rejection" system

Facebook launched features related to controlling game updates seen in the news feed. Zuckerberg was named the 35th richest person in America, then he announced Startup:Education. The company launched a feature for Page exposure. "Likes" officially became more important to search, and Facebook became second only to YouTube in video viewing


The Social Network opened in theaters across the US at the beginning of October, and it ran away with the Box Office. Facebook launched new features for photos. Mark Zuckerberg appeared on an episode of The Simpsons:


 Facebook announced the ability to download all your Facebook info into one file, the Applications You Use Dashboard, and a new version of Groups. The company made a deal with Bing for the search engine to include Facebook info in searches. Skype launched Facebook integration. 

Facebook was accused of a user ID privacy breach, and Photos went drag-and-drop. Facebook created individual pages about users and their friends, and made a deal with Yandex.


Facebook provided users with election resources and announced Single Sign-On, a location upgrade, and the Deals Platform.  A report indicated that Facebook topped eBay in value

The company announced its new social inbox and Facebook email addresses. MySpace made a joint announcement with Facebook in which MySpace would have more Facebook open graph functionality. Facebook started asking users to set Facebook as their homepage. 

The company’s valuation hit $50 Billion, and Bing added Facebook integration to shopping search results.


In December, Facebook announced that promotions would no longer require approval or $10,000. The company was said to be renting space on Madison Avenue, the company redesigned the profile page, revealed as Zuckerberg was interviewed on 60 minutes. 

The company planned a hiring spree in Ireland, added more privacy controls to mobile, and announced the Hacker Cup, while winning the "Best Place to Work" award.

Facebook launched a significant upgrade to its Android app to include push notifications and chat. Zuckerberg was named Time’s Person of the Year, and the company announced its facial recognition feature

Bing started using the Facebook data right in its main search results, and Facebook launched a new registration tool for site owners. We launched a WordPress plugin that harnesses this, by the way.  Facebook launched new filtering options for the news feed.

Much of Facebook’s usefulness comes from third-party apps and sites that have implemented Facebook into their own functionalities. So as much as Facebook has accomplished itself this year, there are so many other reasons Facebook is changing businesses and lives based on the work of others. Share some of your favorite Facebook apps or integrations in the comments.

Comments 3

  1. Help…I'm in love with a Capricorn Man!!?
    I’ve been dating a Capricorn man since our first date on Jan. 22, 2010. Our first date ended up being a whole weekend! The best date I have ever been on in my life. Now, this Capricorn man is someone I’ve crushed on since we were in high school. He moved away but still kept in touch. He tried to see me after he moved away and I told him to forget it since he was over an hour late. That was 17 years ago. Fast forward to 1997, we run into each other again at an event. He asked me out again, this time we went out but for some reason I felt no chemistry with him…now I know hurt him deeply when I didn’t return his advances towards me. Fast forward again to Jan. 21, 2010. I was on a date with another man, the man I was on a date with recognized the Cappy I’m fell for coming into the restaurant we were eating in…I turn around and see it’s the Cappy I’ve been dissing since High School and 10 years ago…but this time…the attraction was so instant and electrifying!! He gave his number to my date as well as my self…when he gave me his number he put it in my hand and squeezed so tight…kinda bold considering the fact I was on a date!!! Any way, the next day we went out…which turned out to be the best date of my life.

    Here’s the problem:

    Everything was going great in our “relationship” I quote relationship because we both called it that..not a commitment just a relationship…I will admit I fell hard for this man literally during our weekend date. I know unheard of from a Cappy…then again I’m a Taurus and they say Cappy and Taurus are the shyt together!! I dunno…but a month or so into our relationship, March 5, 2010 to be exact, he calls to tell me that someone he had been dating casually is pregnant with his child. He tells me this point blank…he didn’t have to but I guess he felt he had to tell me because we became so involved…remember no commitment to each other but it sure felt like that ya know? Obviously I take the news hard…first because I thought Cappy’s weren’t the type to just go from chick to chick, I thought they think about the future, I thought they were methodical when it came to affairs of life and love…this man though has some non-Cappy traits…like he loves PDA, which I thought Cappy’s don’t engage in…any way…because he’s a Cappy, the pushing away and secretiveness came into play like clockwork! Now he has a problem he has to deal with and has no control over the awful situation…my first instinct was to bounce! Who would stay around for that mess? Also, my image of this perfect man was now tarnished by this situation…he’s not the Cappy guy who’s monogamous (although that’s what he told me in the beginning)…the word he used was “SERIAL MONOGAMIST” “I LIKE BEING IN RELATIONSHIPS” this is so not true!!

    So after I decided to bounce, I took him off my facebook friends list and he sent me a text saying “HOW CHILDISH, NICE WORK KID, THANKS FOR STICKIN’ AROUND…PEACE!” Of course this made me upset…I text back saying I can’t stand the fact you’re willing to share your thoughts and feelings via FB but not with me? So I took you off as not to see how you are doing…I rather ask you or talk to you. I apologized to him profusely to taking him off FB (seems like all I do is apologize to this guy) we resolved it and moved on. So I decided to stick by him through out his situation with the pregnant chick…now mind you he is not letting me know the details of his plans (cause they’re so freaking secretive!) with this chick, if he is the father is he going to raise the child? I mean I had so many questions and tried to get answers from him but we just ended up arguing about it…he said it’s his personal business. Mind you we’ve been intimate a week after our first date…so him sayin it was his personal business hurt like a MF. Now, because of what I’ve read about Cappy’s I tried to ensure him that I would be there for him no matter what, whatever he decides to do, I will support him and respect his decision. He asked me if I thought he was stringing me along…I said for the most part you’ve been honest with me so no, I don’t feel like that at all. He said thank you babe, I really care about you and your feelings and I don’t want to hurt you in any way…I said your honesty keeps me from being hurt…I wanna be the robin to your batman, the kato to your green hornet, Captain n Tenille, Mr. Roark n Tattoo, me and U…I care for you deeply and I promised myself that if I got another chance with you I wouldn’t let that opportunity slip by me again…so I’m not going anywhere…the next day I get a text saying I got good news and kinda bad news, I text back gimme the kinda bad news first, he text back do you want it in a text. I called him and said just tell me! He said…Well the bad news first…I just can’t be in a committed relationship right now. My mind would not be there, oh and the girl…she really isn’t pregnant after all…so there’s the good news…I couldn’t get past the phrase “I just can’t be in

  2. Aye yay yay! Well, I think you know the deal. This guy is a selfish narcissistic jerk who used you and mistreated you. The fact that you are always apologizing is your alarm that should be an indicator to you that this guy does not have your best interest. Now he finds out the girl isn’t pregnant so he feels like he can be free to continue his bed hopping or business as usual. We Taurus women are notorious bad dude pickers. This guy is no good and has been utterly disrespectful to you ever since you hooked up with him this last time. I would cut that guy totally off and never speak to him again. Let him fall by the waste side. You deserve wayyyy better than that.
    References :

  3. Weird situation…I am married to a Capricorn guy and what you’ve described here is NOTHING like a true Capricorn. You have to remember, there are jerks of every single sign and this is one of them. This guy is a total player and is sooo not worth the words you’ve even written about him. Blow him off and move on. He’s an ass. Normally Capricorn guys are all about the relationship; at least mine was. From day one, he made it clear he wanted to be in a committed relationship and we have been…for more than ten years now. Most Capricorn guys are not game players or liars; it’s just not their style. They are generally the most honest, straightforward guys on the planet. I think you just got hold of a really bad guy. You sound like a nice person so just cut your losses and move on to someone who is worthy of you because this ass***e certainly isn’t. Let him go play his immature little games with someone else. He’s a liar and a phony; no need to keep him around.
    References :

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