Major Challenges in Email Marketing

YadaYadaAdmin Community Posts 2 Comments

Email remains to be an important tool in most digital marketing strategy. Newsletter subscription, for example, is an affordable form of keeping customers updated. I have received a lot great deals alerts from Groupon and airline companies and they have somehow become my important sources for deals. I believe some of you have the same […]

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Comments 2

  1. Resume review – marketing coordinator?
    Hi all,
    I have been in the job market the past 2 months with not so much of success in achieving interviews (5 so far)
    I would appreciate those of you who are in marketing field or HR/career developement, could take a look at my resume below & give me your feedback (things that could be improved).

    I’m looking for a Marketing / Project Coordinator position

    Fxxx Fxxxxx
    777 xxxx,ave
    Phone: (647) xxx-xxxx

    Objective: To obtain a challenging and rewarding position where my skills in marketing, print and communication may be effectively utilized.


    •Over 8 years of marketing and communication experience managing many projects worth over a quarter of million dollars per annual.
    •Prepared and managed the annual marketing budget of $5 million
    •Full process knowledge of print and web advertising.
    •Excellent verbal and written communications.
    •Problem solver and excellent organizational abilities.
    •Extremely sharp at quickly assessing needs and priorities.
    •Effective working both independently and as a team member.

    Work Experience:

    Senior Project Coordinator – Marketing
    Toronto, Ont.

    •Planned, coordinated and evaluated the activities, programs and services of the department to ensure its effective operation
    •Assisted in developing goals, objectives and strategies for the Marketing department to promote xxx Centre programs and activities
    •Measured results and evaluated the effectiveness of the marketing plan for each program and project upon completion
    •Functioned as the driving force to ensure complete implementation and successful operation of marketing and design processes
    •Supervised and trained seasonal assistants

    Print Production Coordinator
    2007 – 2008
    Toronto, Ont.

    •Coordinated the production of prepress, print, bindery, mailing, shipping and outside services in accordance with the quoted specifications to ensure the work will be completed on time, and to the customer’s satisfaction
    •Analyzed problems and implement solutions in the most cost efficient manner
    •Liaison between customer and all internal and external departments
    •Prepared purchase orders for outside suppliers
    •Received and distributed information from customer or sales executives to all departments

    Project Estimator
    2004 – 2007
    Toronto, Ont.

    •Prepared project cost estimates in a professional, timely and efficient manner
    •Worked with the sales and marketing team to help maintain sales objectives and remain price competitive in the market
    •Monitored and reported performance of major markets and recommend & implement program improvements
    •Recommended operating practice and process changes to senior directors to improve requirements planning, procurement and vendor management processes
    •Located vendors of materials/supplies and interview them in order to determine product availability and terms of sales

    Junior Marketing Manager
    2001 – 2004
    Scarborough, Ont.

    •Managed the timeline and production of all customers’ printed materials such as brochures, direct mail, flyers, etc.
    •Assisted in management of trade shows, conducting analysis of effectiveness, product selections and booth design directions.
    •Responded and provided assistance to incoming inquiries via telephone, fax, e-mail and web.
    •Helped Identify desirable new business opportunities and market expansion potential for clients by conducting sales and marketing competitive analysis.

    •xxxx University
    Marketing Management

    Computer Skills:
    Adobe Illustrator
    Quark Xpress
    Adobe Photoshop
    MS Office (Excel, Word, Powerpoint)

    References:Available upon request

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