How Much is a Tweet or a Like Worth to You?

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ChompOn has released some interesting findings (pdf) related to social media sharing and its value to e-commerce. Specifically, the firm sought out to answer the question: "What is the value of a social action in online commerce?" 

What they came up with is that a Facebook Share was worth $14, a Facebook "like" was worth $8, a tweet was worth $5, and a Twitter follow was worth $2.

"Admittedly, we believe the true value for likes and follows to be much higher due to creation of long-term loyalty," says ChompOn. "Additionally, it is not possible to directly attribute traffic from these actions so it was necessary to estimate.

ChompOn Puts Value on Tweets, Likes, Shares, Follows

Obviously, you have to take into account their methodology, which is where that estimation factor comes in. 

"For shares and tweets, we were able to directly attribute sales to the original action, so we simply took the total revenue attributed to each action and divided it by the total number of shares/tweets," the firm says. "For likes and follows, we had to estimate attribution by looking at our traffic references and subtracting out purchases made through shares/tweets as well as purchases made through direct traffic."

ChompOn is also careful to point out that gross revenue depends on the products and services being offered. 

In reality, you may find a greater dollar value in all of these social interactions, or you may find now dollar value at all. There are a lot of potential variables to consider, but if nothing else, it shows that you can indeed place a dollar value on a tweet, on a "like", etc. 

That’s really the moral of the story. Many complaints have been voiced about a lack of measurable ROI when it comes to social media. If you have this complaint, it may be time to re-evaluate your measuring strategies.



Comments 5

  1. HUGE NORMAL SMILEY UPDATE….STING TO WWE…HOGAN HINTS ABOUT TRIPPLE HHH ?
    Sources have told me that Normal smiley could debut sometime before 2011 . He is 51 and looks just like him with more rhygene than his bro .

    Latest news is sting was took off the roster of tna.

    For what its worth !!! hogan sends tweets on his account and leaves the letters HH at the end of his tweets . take it for what its worth . A rumor is maybe its a hint at the super star tripple HHH tna debut but this is just rumor . Tripple HHH had not been working in the ring for more than a year or more . this is just speculation as no word on Tripple HHH having the need to work a full year for TNA . Tripple HHH is not in the best shape now and he is not going to work a full year without taking a few weeks off here and there I do not think . its not 1995 its 2011

    for what its worth …Hogan could return to the ring before much longer ..And sources say he is in the best shape ever and could work a full year in the ring if need be .

  2. As the Miz would say… REALLY? you actually think the KIngs of all of Kings, son-in-law of Vince McMahons, the guy who married Steph, would go to TNA?!
    References :

  3. HHH is not going to TNA Ever…. HH means Hulk Hogan which is his Tweet Signature Just saying u putting to much thought into it.
    References :

  4. Why would you think Triple H is going to TNA? There is no way in hell he is going there. HH stands for Hulk Hogan! I wouldn’t even consider that a rumor. And everybody has been knowing Sting was taken off the TNA roster. That’s like really really old news.
    References :

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