how is mass media an agent of social change? how mass media brings and promotes social change?? what r the tactics used?? i need to make a full term paper on this topic so kindly send me the useful links and material?? if some one has worked on it then kindly send me your work as an attachment to my email so i can download it thanks..chewstudz@yahoo.com

Huge question. It is a very complex issue. In short, the media is DELIBERATELY effecting social change by convincing the people that there interests are one and the same as the interests of the corporations and the elite ruling class that control government.

These films give some examples of how they do it.
http://video.google.com/videoplay?docid=-1179175516550155628

http://video.google.com/videoplay?docid=6737097743434902428

http://video.google.com/videoplay?docid=-4437853756074043715