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Web 2.0 is all about conversation and collaboration and this is where SMM comes in. The consumers and customers are as strongly placed to make buying decisions as much as the sellers. This translates into more options for both buyers and sellers. SMM has given rise to a conversation and the consumers are waking up to it big time. There is a lot of scope for creative marketing of products and services and an opportunity for the really creative brains to unleash their full potential. It is, however, sad to see that the sellers are not taking it as seriously as the buyers.